"What
is Search Engine Optimization (SEO)?"
Search
Engine
Optimization
( SEO )
is a science that you want to master as an affiliate marketer.
It is The
process of
choosing the most appropriate targeted keyword phrases related to your
site and ensuring that this ranks your site highly in search engines so
that when someone searches for specific phrases it returns your site on
tops.
It
basically involves two
things:
- On-Page Optimization
- Off-Page Optimization
On-Page
Optimization:
fine
tuning the content of your site along with
the HTML and Meta tags.
Off-Page
Optimization:
involves appropriate link building process that will increase your link
popularity in the “eyes” of the search engines.
The most
popular
search engines
are Google, Yahoo and MSN Search. Search
engines
keep their methods and ranking algorithms secret. Each of them want to
be the
best at finding the most valuable search-results and deterring spam
pages from
clogging those results.
Each
of those search engines use hundreds of factors while ranking the
listings.
Those factors themselves and the weight each carries may change
continually,
and algorithms can differ so widely that a website that ranks #1 in
Yahoo could
rank #50 in another search engine.
Many
webmasters think that
to increase traffic to website, they need to "submit" their site to
search engines in order to be listed. You must know that a
simple link
from a well established site will get the search engines to visit your
brand new website and begin to spider its contents.
It will
take a few days to a few weeks from the referring of a link from such
an established site
for all the main search engine spiders to start visiting and
indexing your new website.
If you
can’t research and
choose keywords and work on your own search engine ranking to increase
traffic to website, you may want to outsource. Hire someone to work
with you on these issues.
Download
This Free SEO
Tutorial EBook: SEO
Made Easy PDF format (Right click and save to
your desktop) to get ranked at the top of the search engines and
outrank your competitors.
For even
more answer to the queston What is Search Engine
Optimization,
you should consider joining affilorama.
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